Hey, I’m Paul Simoes.

I’ve spent most of my life in Cambridge, Ontario — as a martial artist, father of five, entrepreneur, and someone who believes that self-defense should be simple, real, and brutally effective.

My Krav Life was born from decades of training and teaching. I’m a certified Krav Maga instructor, and I’ve had the honor of working with everyone from total beginners to experienced martial artists who wanted to make their training more practical. Over the years, I’ve realized there’s a big gap between what’s taught in many martial arts schools… and what actually works when things go sideways in the real world.

This site is my way of helping close that gap.

Beyond the Mats

While martial arts is a big part of who I am, it’s not the whole story.

I run multiple businesses — including Martial Arts Go, an online gear store for martial artists, and Simoes Media, a digital marketing agency that helps small businesses with web design, SEO, and PPC. I also publish two newsletters: Studio Selling, for martial arts and yoga studio owners who want to grow their businesses, and Fight or Flight, a daily self-defense insights newsletter.

And yes — I’m also involved in politics. I’ve run for provincial office here in Ontario under the New Blue Party, where I advocate for common-sense, accountable governance. If you're interested in that side of my work, you can find out more over at my personal website: paulsimoes.ca.

What My Krav Life Stands For

This isn’t about flashy techniques or Instagram martial arts.

It’s about mindset. Situational awareness. Making sure you and your loved ones get home safe.

Whether you’re just getting started or you’ve been training for years, my goal is to help you sharpen your skills, upgrade your mindset, and stay ready — without the fluff.

Thanks for being here. You’re in good company.